Roberto is a Senior Advisor at Perceptual Advisors focused on Latin America. He is a strategic communicator, crisis management expert, and political counselor with broad global experience.

During his career, Roberto was the Founder and President of OI Comunicaciones, a leading strategic communications firm in Ecuador, and also Founder and President of Véritas Comunicaciones and Opinión & Imagen (Fleishman-Hillard). Roberto also was a Senior Public Affairs Consultant with Fleishman Hillard Miami/Latin America, and as Senior Vice President and Managing Director of Ogilvy & Mather Latin America/Miami.

In these roles Roberto worked with a broad spectrum of Fortune 500 clients such as IBM, American Express, Nestlé, Coca-Cola, Wella, Johnson & Johnson, Seagram’s, Philips, Unilever, General Foods, Shell, Kimberly Clark, Eveready, Michelin, Exxon-Mobil, Henkel, Claro, and McDonald's.Roberto also has vast political experience throughout Latin America. He has advised the presidential campaigns of Ernesto Zedillo in Mexico and Guillermo Lasso, who was elected president of Ecuador, and numerous other senior elected officials.