Liz is the Managing Director of Perceptual Advisors' Technology and Sustainability practices, based in New York City. Driven by a fervent belief that sustainable companies are better for the world and business, Liz leverages her 30 years of experience working with emerging B2B and B2C technology companies to help purpose-driven organizations raise their visibility. Liz has delivered top-tier media placements and thought leadership programs for tech startups across many sectors, helping them stay at the forefront of industry-leading conversations. As a founder herself — Liz founded her firm, Bazini Hopp, in 2009 — she always keeps the business in mind to conceive ideas beyond traditional PR that reach target audiences wherever they consume content. Her work with FUJIFILM Holdings America Corporation expanded beyond media relations to programs that increased brand awareness through influencer relations, social media content creation, brand partnerships, and events/experiential activations.

Liz earned a Bachelor of Commerce degree with a major in Marketing from Concordia University in Montreal and a certificate in International Business from American University, Washington, D.C. She is also an alumnus of the Goldman Sachs 10,000 Small Businesses program.