David is a broadly experienced creative strategist and marketing leader, with more than 30 years of expertise using storytelling to drive business results for FORTUNE 500 and leading B2B organizations. Currently serves as Perceptual Advisors’ Executive Creative Director, helping clients uncover their most authentic and compelling messages to move audiences.

Before joining the Perceptual Advisors team, he was the founder and chief story strategist for Decibel 62, helping develop differentiated marketing communication strategies for clients such as HP Graphics Arts, Zebra Technologies, ibml, Pangiam, Rabinovici + Associates and others. David previously was vice president of Corporate Communications & Community Relations and a corporate officer for Ryder System, Inc., the FORTUNE 500 transportation and logistics leader. After joining the company in 1999, he led internal and external communications for more than 15 years, serving as communications counsel to three CEOs. David also served as director of business development for Miami-Dade County’s Beacon Council. Previously, David helped launch Enterprise Florida, the nation’s first statewide public/private partnership for trade and economic development, serving as senior vice president of communications. Earlier, David was vice president and director of client services for the global PR firm Burson-Marsteller.

David is a graduate of the University of Florida College of Journalism and Communications and currently serves on the board of The Miami Dolphins Foundation Nat Moore Scholarship and Vocational Grant Endowment Program.

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